Saturday, February 20, 2010

Yahoo, Microsoft join or be able to have equal shares with Google

Microsoft and Yahoo join forces in the Internet search business after several twists and turns, and finally by the U.S. Department of Justice and the European Committee for approval. Silicon Valley analyst at Enderle Enderle Group, said sharply: "This agreement will be her second child and the youngest combined into one, creating a 'large second child'."

This time, Microsoft and Yahoo deal in Internet search and online advertising reached a partnership to form a united front challenge to Google, foreign called "micro-Tiger search", referring to Microsoft, and Yahoo's search business and merging (or integration). Prior to this, Internet traffic monitoring bodies to data released by comScore show that in January 2010 Microsoft Bing in the U.S. search market share of 11.3%, since the release will be years, Microsoft in the U.S. search market share has risen by 2.8 percentage points. Google in January in the U.S. search market share declined 0.3 percentage points to 65.4%, but 63% higher than the same period last year.

Although Microsoft's market share will rise to be obvious, is gradually eating into the Yahoo search market share, but simply the power of Microsoft, no one will be able to harm search-engine leader Google's fur. When the merger is completed, Yahoo's search engine is currently by Microsoft to provide its search capabilities will be greatly strengthened, and even more powerful; Yahoo will also transfer 400 Microsoft search technology, business, the backbone of Microsoft's market share will be bound to usher in a new leaps and bounds. This news, for Google is undoubtedly increased the pressure of competition. Now, the cooperation has led the industry believe that Yahoo and Microsoft Bing, once successful cooperation in the near future, micro-Tiger can not even take the top spot can not do, it will become the most powerful rival Google, or even may be related to split the search engine world.